It goes without saying that in spite of a
plethora of knowledge in SEO, you still require the services of a professional SEO
Company in Dubai. A thorough knowledge of SEO is not enough in certain cases.
Even doing your best in implementing all your knowledge to get good rankings
for your site, you might end up wondering the reasons for your website not
succeeding well in search results.
To begin with, it is necessary that your
website has all the required elements for optimized results. However, it is
important to maintain the website regularly. This is because SEO requires a
good amount of time and effort for maintaining continuity of SEO task. Hence, to make the task of SEO easy, it is better
to make use of the services of some professional SEO Company for your site.
A good number of SEO companies are out there,
some of which are trustworthy companies while others are undependable ones.
Hence, it is important to select the right SEO Company for implementing the SEO
of your website. Here are some important points that should be considered when
hiring the services of an SEO company.
Site Evaluation Guide
See to it that the SEO Company that you
interview offers you a site evaluation guide. A trustworthy SEO Company should
offer you with a broad analysis of your website about the design structure and
ranking. This is done by making an audit of the website. The audit result will
provide the SEO firm to make a proposal of the amount of work that is required
to bring your website to a certain ranking. Their experts should provide advice
and troubleshoot all the features concerning content, performance, and design
that could be possible hindrances to reading or indexing of the pages.
Tools in Figuring out Keywords
Find out the tools that the SEO Company
should use for the keywords. Is any competitive analysis given as per the
chosen keywords? It is important to know
the methodology that will be used for research or evaluation of keywords.
Backlinks to Website
Find out where from the return links will be
accessed. Backlinks are as important as the SEO compared to onsite
optimization. It is important to get high-quality backlinks from trustworthy
websites that are highly related to your specific industry. Find out the
techniques that the SEO Company would use for collecting backlinks.
Cost Structure
A trustworthy SEO Company will not just
provide you with a quote after analyzing the amount of work that should be
done. A high cost does not necessarily
make sure that the services offered are
of top quality. In addition, the rate quoted is not necessarily proportional and consistent with the anticipated
services of the company. A trustworthy SEO company should be able to provide
you with a list of services that includes the performance and price contract.
The Timeline
See to it that the SEO Company provides a
timeline. Results can be attained on time through hard work and right planning.
Many SEO companies offer their plan for SEO that ensures to put your website on the first page of a search result in 10 days time which is, realistically, not a
possibility.
For success in SEO campaign, it is possible
to get top results within 6 to 18 months. You should not agree to false
pledges. Conversely, you should stay away from SEO services that comes with a
time limit. A good SEO agency should provide services as part of an ongoing
process and should ensure to provide customer support, regular maintenance, and
correct upgrading.
SEO Technique
Determine the SEO strategy that the SEO
agency will use to improve the ranking. Stay away from companies that make use
of spam advertising techniques to bring your site to top ranking. If any form
of dishonest practice is involved in the strategy, like spamming, then it makes
sense to turn away right away. A reputed SEO Company will ensure that you are
not having spam or misleading services.
See to it that if deceitful strategies are
adopted, your website might be penalized
by Google by taking it out of indexing, and is sure to be blacklisted. Finding
out about your SEO Company and making a thorough research on how the SEO
campaign is done are very important when selecting the right firm.
Providing Targeted Traffic
Find out if the SEO Company knows the
difference between targeted traffic and plain traffic. After all the SEO
Company that you hire should work in getting more traffic to your website. However, the traffic should be
targeted enough to attract visitors who are seriously interested in buying your
products or services. This should be determined depending on the desired
keywords to generate leads.
After all, irrelevant traffic coming due to
irrelevant keywords is not what you look for. The availability of unqualified
traffic only increases the bounce rate (because this
traffic only comes and leaves soon) and is not converted to sales. A
good SEO Company will post relevant content in the relevant channels, Press
Releases, and social media. This will cause natural backlinks that will improve
the ranking in the search engine results.
Transparent Deliverables
A professional SEO Company in Dubai must have their own style of doing work to
obtain the required results within a given time schedule. This will help the
client to know what has been done for the first month as well as the following
months. The availability of these data would help in finding out the amount of
work being done and costs involved, letting you find
out your ROI. There must be a clear picture of the work done in the proposal so
that one can find out the extent to which the campaign has progressed. This
must include the number of quality content relevant to your business that is
going to be published on the website every week. Some of the other qualifying
questions that require answering are the number of distribution channels, the
websites, article directories, and social media that they will use for
distribution of your content, the number of PR submissions that they would do, and
the number of backlinks generated.
