The Best Practices and Trends in eCommerce Website Development

eCommerce is growing quite at a rapid rate of almost 20% per year, and there is no signs of its slowing down in the near future. As per report, Internet shoppers spent a whopping $3.45 billion in a single day. This scale of advertising medium makes it vital for retailers to bring changes on their practices and make sure that their sites work proficiently enough to increase profits. The coming years will only see a rise in sales in eCommerce, and that would require a website to provide intuitive user-experiences, quick-loading content, and easy navigation for end users. For business owners as well as companies doing ecommerce website development Dubai, it is important to keep a close watch on the changing trends in the eCommerce industry. Find out what are the best practices that are in store this year for eCommerce. 

  

eCommerce Keyword Research

It would be wise to start with keyword research for an efficient marketing campaign with eCommerce. By doing a thorough research on the top keywords can help you come to know better about your customers. For eCommerce websites, keyword research is far more important than competition analysis and search results. You need to begin with a targeted keyword list to reach to your prospective consumers. By knowing the art of getting the correct keywords relevant to your eCommerce business, you will find an increase in traffic in search results, along with better understanding of your customers than your competition.

eCommerce User Experience (UX)

Now is the time to bring in more user experiences with eCommerce websites that are customized to your targeted consumers. It would do well to have the knowledge of the latest techniques of your current industries for delivering the best user experience to the visitors. The user generated content or UGC is the idea of persuading users for posting about your brand. UGC is gaining in importance due to an increase in expectation of customers out of the companies. Google too in its part is giving more attention to the user experience of a website. Nowadays, UX is turning out to be an increasing marketing trend to increase conversions in eCommerce websites.

Stay Relevant and Stay Stocked Year 'Round

It is important to remain abreast with the seasons and the cultural trends. A great way to become visible is to be valid to everyday life. Keep promotions or sales of products or services limited to time and remain consistent with the current trends. A great way to make your inventory visible is to include images along with internal links. The presence of internal links works as a shortcut to take the user straight to a category page or a certain product. By putting a seasonal product close to an everyday product would help in up-selling of an additional product. For instance, if there is a summer discount for products, these could be put up on the sale page. One can also link internally to a complete list of products and vice versa for making cross-promotion an easier process. The presence of internal links in the website provides Google as well as other search engines with greater authority, and help user with easy navigation.

In addition, it is important to have well-stock of the inventory. If a product is sold out, the page showing it must not be taken down. Let it be known that the product is offered for sale, but it is now sold out.  You can also display a product similar to the sold out item in place. This would help in making an unplanned sale.

Write, Write, Write

A great way to increase visibility of the site, and increase its rankings is to post content that is SEO optimized. Doing optimization of the product lists and category pages are the best places to start with. It would do well to write content on lists or category pages along with SEO, instead of every product on the page. This would help in grouping of products that exist within the optimized pages to help in growing the visibility of multiple products.

Another important thing to consider for SEO is the inclusion of user reviews. The presence of option for audience to voice their opinion through comments and suggestions by making use of Facebook and YouTube will be another unique means to promote your services and products. The posting of user-generated content is a great way to get insight into what the popular products are and also the things that the consumers are searching for. The Website also looks fresh with this content.

eCommerce Mobile-Friendly Websites

Nowadays, it is very important to have a mobile-friendly eCommerce website. It is now important to have a responsive and mobile-friendly website for getting success with your SEO.  Presently, any eCommerce website that is not mobile-friendly could be losing around 70% of the visitors to their website. Mobile optimization is an important part to get high rankings in SERPs. In mobile search results, the ranking algorithm moves down the non-responsive websites, if they are found not to have the required code, and puts the responsive website at the top places in search results. With an increasing trend towards the use of mobile by users in comparison to desktop users, it would be wise to have a mobile-friendly website for success.

Influencer Marketing For eCommerce Companies

Make your campaign powerful using influencer marketing, if you have not started with it yet. The use of influencer marketing is a great way to drive your business forward. It is the influencers who bring content to the right audience, and help in better discoverability of your site. Start finding influencers that have the same values and interests like yours. After finding the right influencers for your brand as per your marketing campaign, you can expect an increased in sales, responses, and metrics.

SEO Best Practices Summary

For all eCommerce business owners, SEO of their websites are an important part to do, irrespective of the level of success they may find with the effort, and as long they are online. Let companies involved in ecommerce website development Dubai do the correct marketing tactics, and search engine optimization. eCommerce websites can expect to fare well with other competing eCommerce websites in your target market.

Things to Consider When Hiring the Right SEO Company in Dubai

It goes without saying that in spite of a plethora of knowledge in SEO, you still require the services of a professional SEO Company in Dubai. A thorough knowledge of SEO is not enough in certain cases. Even doing your best in implementing all your knowledge to get good rankings for your site, you might end up wondering the reasons for your website not succeeding well in search results.

To begin with, it is necessary that your website has all the required elements for optimized results. However, it is important to maintain the website regularly. This is because SEO requires a good amount of time and effort for maintaining continuity of SEO task.  Hence, to make the task of SEO easy, it is better to make use of the services of some professional SEO Company for your site. 

A good number of SEO companies are out there, some of which are trustworthy companies while others are undependable ones. Hence, it is important to select the right SEO Company for implementing the SEO of your website. Here are some important points that should be considered when hiring the services of an SEO company. 

Site Evaluation Guide

See to it that the SEO Company that you interview offers you a site evaluation guide. A trustworthy SEO Company should offer you with a broad analysis of your website about the design structure and ranking. This is done by making an audit of the website. The audit result will provide the SEO firm to make a proposal of the amount of work that is required to bring your website to a certain ranking. Their experts should provide advice and troubleshoot all the features concerning content, performance, and design that could be possible hindrances to reading or indexing of the pages. 

Tools in Figuring out Keywords

Find out the tools that the SEO Company should use for the keywords. Is any competitive analysis given as per the chosen keywords? It is important to know the methodology that will be used for research or evaluation of keywords. 

Backlinks to Website

Find out where from the return links will be accessed. Backlinks are as important as the SEO compared to onsite optimization. It is important to get high-quality backlinks from trustworthy websites that are highly related to your specific industry. Find out the techniques that the SEO Company would use for collecting backlinks. 

Cost Structure

A trustworthy SEO Company will not just provide you with a quote after analyzing the amount of work that should be done. A high cost does not necessarily make sure that the services offered are of top quality. In addition, the rate quoted is not necessarily proportional and consistent with the anticipated services of the company. A trustworthy SEO company should be able to provide you with a list of services that includes the performance and price contract. 

The Timeline

See to it that the SEO Company provides a timeline. Results can be attained on time through hard work and right planning. Many SEO companies offer their plan for SEO that ensures to put your website on the first page of a search result in 10 days time which is, realistically, not a possibility. 

For success in SEO campaign, it is possible to get top results within 6 to 18 months. You should not agree to false pledges. Conversely, you should stay away from SEO services that comes with a time limit. A good SEO agency should provide services as part of an ongoing process and should ensure to provide customer support, regular maintenance, and correct upgrading.

SEO Technique

Determine the SEO strategy that the SEO agency will use to improve the ranking. Stay away from companies that make use of spam advertising techniques to bring your site to top ranking. If any form of dishonest practice is involved in the strategy, like spamming, then it makes sense to turn away right away. A reputed SEO Company will ensure that you are not having spam or misleading services. 

See to it that if deceitful strategies are adopted, your website might be penalized by Google by taking it out of indexing, and is sure to be blacklisted. Finding out about your SEO Company and making a thorough research on how the SEO campaign is done are very important when selecting the right firm.

Providing Targeted Traffic

Find out if the SEO Company knows the difference between targeted traffic and plain traffic. After all the SEO Company that you hire should work in getting more traffic to your website. However, the traffic should be targeted enough to attract visitors who are seriously interested in buying your products or services. This should be determined depending on the desired keywords to generate leads. 

After all, irrelevant traffic coming due to irrelevant keywords is not what you look for. The availability of unqualified traffic only increases the bounce rate (because this traffic only comes and leaves soon) and is not converted to sales. A good SEO Company will post relevant content in the relevant channels, Press Releases, and social media. This will cause natural backlinks that will improve the ranking in the search engine results. 

Transparent Deliverables

A professional SEO Company in Dubai must have their own style of doing work to obtain the required results within a given time schedule. This will help the client to know what has been done for the first month as well as the following months. The availability of these data would help in finding out the amount of work being done and costs involved, letting you find out your ROI. There must be a clear picture of the work done in the proposal so that one can find out the extent to which the campaign has progressed. This must include the number of quality content relevant to your business that is going to be published on the website every week. Some of the other qualifying questions that require answering are the number of distribution channels, the websites, article directories, and social media that they will use for distribution of your content, the number of PR submissions that they would do, and the number of backlinks generated.

Create a User-Friendly Platform with E-Commerce Website Design Services

Your online store needs more than just the right arrangement of products and services for higher sales. To help businesses get the best returns from their online and e-commerce stores, professional companies like eHorizon provide brilliant solutions for e-commerce website design in Dubai to help drive sales and profits for various small and large business and start-ups. With the right e-commerce website designing and development strategies along with appealing designs and layouts, you can call for more and more visitors to your online store and increase your business sales, revenues, and profits over time. 

E-commerce stores are a great way to market your business’ products and services on a large scale. With the growing need for e-commerce website design in Dubai and around the world, a large number of businesses are looking to create successful online stores and explore the vast multitude of opportunities that the internet offers. From attracting more and more customers to increase revenues and profits, e-commerce website design services can effectively help you achieve your business goals and objectives.

For e-commerce website design, companies offer a plethora of services that can efficiently combine just the right elements and features to create a successful online store for your business. Services and solutions offered by e-commerce website design companies can be a cost-effective investment for your business, with the help of which you can sustain the growth level of your company for a long time in future. Here are some services that are included during e-commerce website designing and with the help of which designers and developers create a result-driven online platform for your users and buyers.

Reporting and data analysis

Reporting and data analysis is what the experts get involved with after designing and developing your e-commerce website. It is essential that you regularly monitor the performance of the website to ensure that your business is actually able to achieve the expected targets and short or long-term goals. After designing your e-commerce website, the website is regularly monitored to check for the functionalities and to improve its performance on a regular basis. To make sure that your website upholds the top few ranks in search engine results, you need to regularly update and improvise the features of your e-commerce website not just to retain those top ranks but also to stay ahead or at least at par with your competitors online.

Product and user management

You need an online platform to display products and services to your users and eventually turn them into buyers. Higher conversion rates are one thing that all businesses wish to achieve through their e-commerce website. For this, your products need to be managed and displayed in a way that makes it convenient for users to search for the desired or relevant products and purchase them with ease. This calls for easy and smoother product and user management where your products are arranged and managed in a non-haphazard way, while your users’ behavior and habits are tracked and managed along with their purchase histories. Such easy and smooth management system keeps calling customers back to your website and improves sales and profits in the future.

Content management

To encourage visitors for better purchases, it is important to provide them with relevant information related to the products and services that they are looking for. The use of good-quality and structured content can help users determine why your e-commerce website is better than the rest and why they must partner with your business for the desired products and services that they are looking for. Managing content on e-commerce websites needs to be structured to avoid visitors from getting confused or misled. Therefore, providing useful and relevant information through content management systems and strategies can help you attract more visitors and convert them into prospective buyers in a short span of time.

Catalog management

Catalogs are another way to lure visitors into purchasing your products and services. As a business owner, if you wish to put up catalogs of products and services on display, then designing and managing the same becomes equally important for your e-commerce website. Catalog management by e-commerce website designers can help you integrate popular products and services that your business offers and bring them into the limelight for users to search for them easily and quickly. Well-designed and structured catalogs can have an impact on the purchasing behavior and likings of visitors and buyers, urging them to surf more and purchase products and services from you.

Shopping cart design

In order to make it easier for buyers to keep a track of their favorite and purchased products, shopping carts need to be designed in a very user-friendly and integrated manner. Easy shopping carts are what visitors look for as it helps them easily track the products and services that they wish to purchase or are keen on and do the purchases later. Regardless of what your visitor is looking for, a smooth and easy shopping cart design will win the hearts of your visitors and eventually turn them into prospective buyers due to the unique and seamless shopping experience that you are offering to them.

Payment gateway

While making purchases online, buyers need to disclose confidential details and information about their credit card, billing address, shipping address, etc. Apart from maintaining confidentiality in such details, customers need to be offered with a tightly secured and safe payment service so that they don’t hesitate to deal with you again in the near future. Especially when customers put in their card details and other payment services to make the purchase, they must be assured and satisfied of the fact that the payment security is tight and that their card details will not be leaked and therefore misused in any way. A fully secure payment gateway system can lead to your business fetching more sales in the long run.

Website optimization

Websites need to be optimized, regardless of it being an e-commerce store or a standard entertainment one. Experts stress on the need of website optimization to improve not just the rankings of web pages but also improve its quality and performance for better business prospects. Designers involved with e-commerce website design also focus on website optimization features to make sure that your website is displayed at least in the top few ranks in search engine results. Optimizing the website and implementing responsive features can allow better access for customers to your products and services and help them surf and make purchases even when they are on the go.

Companies offering e-commercewebsite design in Dubai or elsewhere can help you transform your business in more ways than one. E-commerce websites are gaining huge popularity due to the ease and convenience that they offer and the buildup of trust between the business and customers. The more user-friendly and call-to-action features you use for your website, there are higher chances for your business to attract more and more visitors and aim for higher conversion rates with each day. Effortlessly target unexplored markets and expand the reach of your products and services at both the national and local levels with integrated e-commerce website design services.

Increase Business Revenues with iPhone Application Development

iPhone application development has become a need more than just a requirement. As more and more businesses are trying to make their way to the mobile screens of customers, the demand and popularity of iPhone application development in Dubai and elsewhere have grown considerably over the years. With the increase in downloads and usage of mobile applications especially by iPhone users, businesses have found a quicker and effortless way of marketing their products and services through a robust iPhone app for customers.

There is no doubt that the number of iPhone users has been increasing incessantly day by day. This makes the iPhone and iTunes market one of the largest amongst all available mobile devices and platforms. This is all the more a reason for businesses to invest in iPhone application development and get the best returns from such services and solutions. Mobile applications are anyway a great way to start-off with your marketing activities, and when it comes to developing mobile apps for iPhones or iOS, things cannot turn more favorable for your business.

There are some key reasons why you must consider iPhone application development services. With the growing competition amongst businesses around the world, iPhone apps can do extremely good for your business in the long run.

Popularity of iPhones

Targeting the iPhone market is a sure-shot way of increasing your customer base easily and quickly. iPhones have become extremely popular primarily due to the convenient and user-friendly mobile applications on the iOS. The utility of iPhones mainly lies in the efficiency and versatility of iPhone apps. iPhone users are a completely different and a popular market segment through which your business can reap high revenues and profits. It is this popularity of iPhones that you need to take the best advantage by creating interactive and user-friendly mobile apps.

Numerous applications

There is an extensive scope when developing mobile apps for iPhones. The Apple store encourages and supports a wide range of applications that can benefit both your business and your consumers. You can typically create any type of mobile application for iPhones and also aim to create custom iPhone apps that can add greater value to your products and services. A diverse range of mobile apps is supported on iPhone devices, which allows your business to create unique, interactive and engaging iPhone apps with fewer efforts and investment.

Return on Investment

There are a large number of companies offer iPhone application development services. Due to this increase in the number of providers in the market, iPhone app development services have become an affordable investment for startups and small and large businesses of diverse natures. You have the opportunity to invest less in cost-friendly mobile app development services and solutions and still fetch high profits and aim for better gains through iPhone apps.

Better marketing

iPhone mobile apps are undoubtedly a great way to even market your business’ products and services. Mobile applications are considered as an effective and powerful marketing tool that will not just bring your business offerings into the limelight but also incorporate powerful and effective marketing strategies into your mobile application. Due to the wide and popular usage of iPhone applications, you can combine the right elements and features that will add a boost to your business and marketing efforts.

When you consult the right company for your business, you can make the most of iPhone applicationdevelopment services at the best prices. Regardless of the type or scale of business you are running, iPhone apps can serve all the purposes for your business and transform the way you market your products and services for your target audience.