The Best Practices and Trends in eCommerce Website Development

eCommerce is growing quite at a rapid rate of almost 20% per year, and there is no signs of its slowing down in the near future. As per report, Internet shoppers spent a whopping $3.45 billion in a single day. This scale of advertising medium makes it vital for retailers to bring changes on their practices and make sure that their sites work proficiently enough to increase profits. The coming years will only see a rise in sales in eCommerce, and that would require a website to provide intuitive user-experiences, quick-loading content, and easy navigation for end users. For business owners as well as companies doing ecommerce website development Dubai, it is important to keep a close watch on the changing trends in the eCommerce industry. Find out what are the best practices that are in store this year for eCommerce. 

  

eCommerce Keyword Research

It would be wise to start with keyword research for an efficient marketing campaign with eCommerce. By doing a thorough research on the top keywords can help you come to know better about your customers. For eCommerce websites, keyword research is far more important than competition analysis and search results. You need to begin with a targeted keyword list to reach to your prospective consumers. By knowing the art of getting the correct keywords relevant to your eCommerce business, you will find an increase in traffic in search results, along with better understanding of your customers than your competition.

eCommerce User Experience (UX)

Now is the time to bring in more user experiences with eCommerce websites that are customized to your targeted consumers. It would do well to have the knowledge of the latest techniques of your current industries for delivering the best user experience to the visitors. The user generated content or UGC is the idea of persuading users for posting about your brand. UGC is gaining in importance due to an increase in expectation of customers out of the companies. Google too in its part is giving more attention to the user experience of a website. Nowadays, UX is turning out to be an increasing marketing trend to increase conversions in eCommerce websites.

Stay Relevant and Stay Stocked Year 'Round

It is important to remain abreast with the seasons and the cultural trends. A great way to become visible is to be valid to everyday life. Keep promotions or sales of products or services limited to time and remain consistent with the current trends. A great way to make your inventory visible is to include images along with internal links. The presence of internal links works as a shortcut to take the user straight to a category page or a certain product. By putting a seasonal product close to an everyday product would help in up-selling of an additional product. For instance, if there is a summer discount for products, these could be put up on the sale page. One can also link internally to a complete list of products and vice versa for making cross-promotion an easier process. The presence of internal links in the website provides Google as well as other search engines with greater authority, and help user with easy navigation.

In addition, it is important to have well-stock of the inventory. If a product is sold out, the page showing it must not be taken down. Let it be known that the product is offered for sale, but it is now sold out.  You can also display a product similar to the sold out item in place. This would help in making an unplanned sale.

Write, Write, Write

A great way to increase visibility of the site, and increase its rankings is to post content that is SEO optimized. Doing optimization of the product lists and category pages are the best places to start with. It would do well to write content on lists or category pages along with SEO, instead of every product on the page. This would help in grouping of products that exist within the optimized pages to help in growing the visibility of multiple products.

Another important thing to consider for SEO is the inclusion of user reviews. The presence of option for audience to voice their opinion through comments and suggestions by making use of Facebook and YouTube will be another unique means to promote your services and products. The posting of user-generated content is a great way to get insight into what the popular products are and also the things that the consumers are searching for. The Website also looks fresh with this content.

eCommerce Mobile-Friendly Websites

Nowadays, it is very important to have a mobile-friendly eCommerce website. It is now important to have a responsive and mobile-friendly website for getting success with your SEO.  Presently, any eCommerce website that is not mobile-friendly could be losing around 70% of the visitors to their website. Mobile optimization is an important part to get high rankings in SERPs. In mobile search results, the ranking algorithm moves down the non-responsive websites, if they are found not to have the required code, and puts the responsive website at the top places in search results. With an increasing trend towards the use of mobile by users in comparison to desktop users, it would be wise to have a mobile-friendly website for success.

Influencer Marketing For eCommerce Companies

Make your campaign powerful using influencer marketing, if you have not started with it yet. The use of influencer marketing is a great way to drive your business forward. It is the influencers who bring content to the right audience, and help in better discoverability of your site. Start finding influencers that have the same values and interests like yours. After finding the right influencers for your brand as per your marketing campaign, you can expect an increased in sales, responses, and metrics.

SEO Best Practices Summary

For all eCommerce business owners, SEO of their websites are an important part to do, irrespective of the level of success they may find with the effort, and as long they are online. Let companies involved in ecommerce website development Dubai do the correct marketing tactics, and search engine optimization. eCommerce websites can expect to fare well with other competing eCommerce websites in your target market.